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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Audiobook (Unabridged)The longtime chief marketing officer for Chick fil A tells the inside story of how the company turned prevailing theories of fast food marketing upside down and built one of the most successful and beloved brands in America. During his thirty four year tenure at Chick fil A, Steve Robinson was integrally involved in the companys growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6. 8 billion in

” —Mary DeMuth

reasonable and satisfying

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